Itchy Witchy Hoodie

Itchy skin doesn't stop when your dog gets off the couch.

The scratching happens on walks, in the car and in the middle of the living room floor.

Blankets and beds help while they rest. But dogs with sensitive skin need comfort for the rest of the day, too.

Why itchy skin is such a big deal

According to Nationwide pet insurance claims data, skin allergies have been the #1 reason dogs see the vet for 15 years running.

And the itch-scratch cycle makes things worse. Constant scratching and licking break down the skin barrier, which opens the door to yeast. The most common culprit is Malassezia pachydermatis, the yeast behind a skin condition called yeast dermatitis. Watch for red, irritated or thickened skin, constant chewing at one spot, and a distinct "corn chip" odor.

Meet the Itchy Witchy Hoodie

An everyday dog hoodie with soothing essential oils built into the fabric. As your dog walks, plays and moves, it supports skin comfort, and it comes with practical details for walks.

Ditch the itch. Calm the twitch.

How Itchy Witchy Works

Remember scratch-and-sniff stickers? Rub the sticker, and tiny capsules of scent break open. Itchy Witchy works on the same idea, just much smaller and built for your dog's skin.

1. Soothing oils, sealed in tiny capsules

A blend of skin-friendly essential oils is sealed inside microscopic capsules, thousands of times smaller than a grain of sand. The capsule protects the oils until the moment they're needed.

2. Built into the fabric, not sprayed on

The capsules are bonded into the hoodie's fabric during finishing, so they become part of the textile. They don't sit on the surface waiting to rub off, and they hold up through regular use and multiple washes.

3. Your dog's movement opens them

A hoodie moves with your dog all day, so every step, stretch and shake gives the capsules gentle friction. Everyday motion, gentle friction and body warmth open a few capsules at a time, like scratching that sticker.

4. A little at a time, right where it's needed

Instead of one big dose that wears off, small amounts of the oils are released onto your dog's skin and coat over time. The capsules are made from a bio-reactive polymer that releases onto skin and fur, not onto the fabrics around it, so it won't stain your furniture, bedding or car seats.

The botanical blend

Itchy Witchy brings old-school apothecary botanicals into modern textile technology. The proprietary blend includes:

• Fractionated coconut oil: a light, non-greasy carrier oil
• Lavender oil: a classic soothing botanical
• Sweet basil oil
• Cinnamon oil

Together, they're formulated to soothe fungal and yeast infections and reduce the appearance of redness and inflammation, while creating a soothing botanical environment for dogs with sensitive or itchy skin. No sprays. No greasy topicals. No reapplying.

Curious about the science? Read the studies for yourself.

See It in Action

What Changes in Your Dog's Day

Formulated for yeast-prone skin

The botanical blend is formulated to soothe fungal and yeast infections and reduces the appearance of redness and inflammation.

Comfort on the move

Walks and playtime become time their skin gets support, not just rest time.

Movement makes it work

The more active your dog is, the more the capsules are activated.

Ready for walks

A waterproof zipper, a harness slit and a built-in poop bag dispenser make it practical, not just comfortable.

Easy care

Soft, breathable and machine washable.

What Itchy Witchy Owners Say

The Hoodie is new, but owners of the Itchy Witchy Blanket are already believers in the technology.

"I had my doubts but this blanket really does work… I'm a believer."

Jenni L., Itchy Witchy Blanket owner

A Regular Dog Hoodie vs. the Itchy Witchy Hoodie

Pick Your Size

• Small: 12"
• Medium: 16"
• Large: 20"
• X-Large: 24"

Measure along your dog's back from the base of the neck to the base of the tail. Available in Slate Grey with Blue Trim.

Features at a Glance

• Itchy Witchy nano-encapsulated essential oils in the fabric
• Fractionated coconut, lavender, sweet basil and cinnamon oil blend
• Waterproof zipper with leash and harness slit
• Adjustable hood with bungee cord
• Built-in, refillable poop bag dispenser
• Soft, breathable and machine washable
• Natural, non-toxic and drug-free

How to Use

1. Slip the hoodie on like any dog garment and close the waterproof zipper.
2. Thread the harness through the slit and adjust the hood.
3. Load a poop bag roll into the built-in dispenser.
4. Let your dog wear it daily; machine wash as needed.

Good to Know

Please note: Itchy Witchy is made for dogs. It contains small amounts of essential oils that cats can’t process safely, so prevent cats from sleeping on or grooming against it.

Itchy Witchy is drug-free and designed for everyday comfort. It is not a medication and does not replace veterinary care. If your dog has a severe or persistent skin problem, talk to your veterinarian.

Explore the Itchy Witchy Collection

For comfort at rest, add the Itchy Witchy Blanket or the Dual Bolster Crate Pad.

Skin comfort they can wear, from the couch to the sidewalk.